We have a threefold approach. First, AI as a technological choice compared to more traditional heuristic approaches, treating it undogmatically with clear eyes, especially when the goal is at improving the performance of certain existing technologies. Typical areas where we are carrying out this work include sound and image processing, video compression, computer vision, and cognitive state prediction by measuring physiological signals. Second is the use of AI as an approach for developing a solution to a problem, for which modeling is complex. This approach is closely tied to the use of data, whether personal or corporate, with a major focus on health care.